who we are

Rooted in Wellness, Built for You

Curated essentials to help you live well, feel good, and shop smarter—right here in Jamaica.

Wellness Made Simple. Life Made Better.

At The Life Store, we believe wellness shouldn’t feel complicated — it should feel like a breath of fresh air. Whether you’re just starting your journey or looking for trusted, effective products to support your lifestyle, we’re here to make better living easier, more accessible, and more inspiring.

We’re more than just a health and wellness store — we’re a space for discovery. From premium vitamins and supplements to empowering pre-workouts, nourishing superfoods, eco-friendly household essentials, everyday health boosters, and even healthy snacks, our curated selection is designed to help you glow, rise, and flow through every chapter of your life.

Meet our Founder

Natalie Murray is a former banker turned Holistic Health Coach (and proud IIN graduate) on a mission to spread her message of health and wellness to as many people as possible. She’s passionate about showing you that living your healthiest, happiest, and most vibrant life is possible — with all the energy and “feel goodness” you need to be your best self.

Since 2013, Natalie has been coaching clients to make simple, sustainable shifts that support their health and well-being. In February 2020, she opened the doors to The Life Store — a beautiful space designed to provide you with everything you need to live a holistic, empowered life.

Natalie’s Favourites

A little peek into Natalie’s personal stash — the products she’s always reaching for, and thinks you’ll love too.

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Why Shop With Us?

Because we get it. You want the best — not just what’s trending, but what actually works. We carefully source our products to ensure they’re high-quality, locally loved, and aligned with the values that matter to you: sustainability, transparency, and effectiveness.

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Premium Quality

We only stock products we’d use ourselves.

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Eco-Friendly Choices

For a healthier you and a healthier planet.

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In-Store Pickup Available

Order online, pick up in person.

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Support Local Brands

Your purchases uplift small businesses and artisans.

this is how you shop
Good-for-you finds, handpicked with care. Start your wellness haul here
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